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PHASE 03 OF 07

UI & Prototyping / MVP

Design that earns its keep in production. From IA to an opinionated MVP — every screen prototyped, tested, and signed off before engineering writes anything permanent.

Talk to the team
DURATION
4 – 8 weeks
CADENCE
Bi-weekly stakeholder review
LEAD
Principal Designer
WORK-STREAMS
6

SEQUENCE · 7 PHASES

01Discover02Analyse03UI04Iterations05Development06Testing07Launch

THE WORK, IN ORDER

Scroll, and the phase unfolds sideways.

STREAMS
06
WINDOW
4 – 8 weeks
LED BY
Principal Designer
01

Information Architecture

Site maps, user flows, and content structure that anchors every screen.

WORK STREAM 01 / 06
02

Wireframes

Low-fidelity layouts that get the structure right before pixel polish.

WORK STREAM 02 / 06
03

Visual Design

On-brand UI design with a defined design system, tokens, and component library.

WORK STREAM 03 / 06
04

Interactive Prototypes

Clickable Figma prototypes for usability testing and stakeholder buy-in.

WORK STREAM 04 / 06
05

Usability Testing

Moderated sessions, feedback loops, and iteration before any code is written.

WORK STREAM 05 / 06
06

MVP Build

Functional minimum viable product to validate hypotheses with real users.

WORK STREAM 06 / 06
PHASE 04

Hands off to Iterations.

Everything produced here becomes the input of the next phase — nothing is re-discovered twice.

CONTINUE THE METHOD →

WRITTEN ARTIFACTS

What you keep after this phase.

Documents, diagrams, and recorded sessions that outlive the engagement and stay with your team.

PHASE 03 · 04 DELIVERABLES · YOURS TO KEEP

  1. A1

    Design System v1

    Figma · Tokens + components

    Tokens, primitives, and components ready to feed engineering.

  2. A2

    Interactive Prototype

    Figma · Clickable

    End-to-end flows usability-tested with five to eight target users.

  3. A3

    Usability Findings

    PDF + Loom recordings

    Issues prioritised severity 1 – 4, with recommended fixes and rationale.

  4. A4

    MVP Scope

    Notion · Living doc

    What ships first, what ships next, what waits — with explicit cut-lines.

← PREVIOUS · PHASE 02Analyse & SustainabilityNEXT · PHASE 04→Iterations

Brief the team.A phased plan with named owners and a calendar, returned within one business day.