Start a Project

PHASE 04 OF 07

Iterations

Short loops, sharp feedback, ruthless prioritisation. Two-week sprints with demos, telemetry, and a backlog that bends to what we are learning — not what we hoped.

Talk to the team
DURATION
Continuous · Per sprint
CADENCE
Two-week sprints
LEAD
Engagement Lead
WORK-STREAMS
6

SEQUENCE · 7 PHASES

01Discover02Analyse03UI04Iterations05Development06Testing07Launch

THE WORK, IN ORDER

Scroll, and the phase unfolds sideways.

STREAMS
06
WINDOW
Continuous · Per sprint
LED BY
Engagement Lead
01

Sprint Reviews

Bi-weekly demos that keep stakeholders close to the work.

WORK STREAM 01 / 06
02

Feedback Loops

Structured channels for collecting, prioritizing, and acting on feedback.

WORK STREAM 02 / 06
03

Design Refinement

Iterative polish — micro-interactions, copy, and edge-case handling.

WORK STREAM 03 / 06
04

A/B Testing

Hypothesis-driven experiments to back design decisions with real data.

WORK STREAM 04 / 06
05

Performance Tuning

Speed, perceived performance, and accessibility passes between sprints.

WORK STREAM 05 / 06
06

Backlog Grooming

Continuous re-prioritization based on what we're learning.

WORK STREAM 06 / 06
PHASE 05

Hands off to Development.

Everything produced here becomes the input of the next phase — nothing is re-discovered twice.

CONTINUE THE METHOD →

WRITTEN ARTIFACTS

What you keep after this phase.

Documents, diagrams, and recorded sessions that outlive the engagement and stay with your team.

PHASE 04 · 04 DELIVERABLES · YOURS TO KEEP

  1. A1

    Sprint Demos

    Loom · Recorded

    Every increment recorded and archived. No live-demo theatre required.

  2. A2

    Feedback Backlog

    Linear · Live

    Stakeholder feedback triaged, scored, and routed to the right cycle.

  3. A3

    Experiment Log

    Notion · Versioned

    Hypotheses, designs, results — A/B tests captured for posterity.

  4. A4

    Working Roadmap

    Linear roadmap

    Refreshed every sprint with explicit confidence levels on each milestone.

← PREVIOUS · PHASE 03UI & Prototyping / MVPNEXT · PHASE 05→Development

Brief the team.A phased plan with named owners and a calendar, returned within one business day.