Start a Project

PHASE 01 OF 07

Discover

Before we write a line of code, we get the question right. Interviews, market work, and a documented brief that survives the first sprint.

Talk to the team
DURATION
2 – 4 weeks
CADENCE
Daily working sessions
LEAD
Principal Strategist
WORK-STREAMS
6

SEQUENCE · 7 PHASES

01Discover02Analyse03UI04Iterations05Development06Testing07Launch

THE WORK, IN ORDER

Scroll, and the phase unfolds sideways.

STREAMS
06
WINDOW
2 – 4 weeks
LED BY
Principal Strategist
01

Stakeholder Interviews

Engage with key stakeholders to understand business objectives, pain points, and success criteria.

WORK STREAM 01 / 06
02

Market Research

Analyze market trends, competitor offerings, and industry benchmarks to inform your strategy.

WORK STREAM 02 / 06
03

Requirements Gathering

Document functional and non-functional requirements through workshops and collaborative sessions.

WORK STREAM 03 / 06
04

User Persona Development

Create detailed user personas that guide design and development decisions throughout the project.

WORK STREAM 04 / 06
05

Technology Assessment

Evaluate technology options and recommend the optimal stack for your requirements and budget.

WORK STREAM 05 / 06
06

Project Scoping

Define project boundaries, deliverables, timelines, and resource requirements for clear alignment.

WORK STREAM 06 / 06
PHASE 02

Hands off to Analyse & Sustainability.

Everything produced here becomes the input of the next phase — nothing is re-discovered twice.

CONTINUE THE METHOD →

WRITTEN ARTIFACTS

What you keep after this phase.

Documents, diagrams, and recorded sessions that outlive the engagement and stay with your team.

PHASE 01 · 04 DELIVERABLES · YOURS TO KEEP

  1. A1

    Engagement Brief

    PDF · 12 – 20 pages

    Goals, success criteria, risks, and a phased timeline you can show your board.

  2. A2

    Stakeholder Map

    Miro · Read-write

    Decision-makers, influencers, and signal owners across the program.

  3. A3

    User Persona Set

    Figma · Versioned

    Primary and secondary personas with goals, frustrations, and behaviour signals.

  4. A4

    Capability Inventory

    Notion · Live

    What you already have, what you are missing, and what is worth keeping.

NEXT · PHASE 02→Analyse & Sustainability

Brief the team.A phased plan with named owners and a calendar, returned within one business day.