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PRACTICE / GROWTH

What works, what doesn't, what changed — in real time.

Marketing instrumented like a product.

We build the marketing observability layer — funnel analytics, SEO health, social listening, and competitor benchmarking — so the marketing team optimises on signal, not on lore.

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  1. 01Performance Monitoring
  2. 02Social Media Listening & Tracking
  3. 03SEO & Website Analytics

  1. Performance Monitoring

    Monitor KPIs like clicks, impressions, CTRs, and conversions across all channels in real-time.

    DELIVERED WITHGA4 · Looker · Segment

  2. Social Media Listening & Tracking

    Analyze audience sentiment, brand mentions, and competitor activity on Instagram, LinkedIn, and X.

    DELIVERED WITHBrandwatch · Sprout · Talkwalker

  3. SEO & Website Analytics

    Track keyword rankings, site traffic, and bounce rates, and resolve technical SEO issues proactively.

    DELIVERED WITHAhrefs · Semrush · Search Console

  4. Email Campaign Analysis

    Measure open and click-through rates, optimize subject lines, and tailor content with behavior-driven insights.

    DELIVERED WITHCustomer.io · Iterable · HubSpot

  5. Competitor Benchmarking

    Evaluate how your strategy stacks up against competitors — identify gaps and opportunities fast.

    DELIVERED WITHSimilarweb · Semrush · Crayon

  6. Automated Reporting

    Receive tailored, visually rich reports and real-time alerts for quicker, iterative decision-making.

    DELIVERED WITHLooker · Tableau · Whatagraph

02 / ENGAGEMENT SPINE

How a digital marketing engagement actually runs.

Five phases — each with a clear deliverable so the progress is checkable, not vibes. Phases overlap in practice; the rail is sequence, not gates.

  1. 01

    Discover

    Audit current measurement — channels, attribution, gaps. Identify what we're flying blind on.

    • Measurement audit
    • Channel map
    • Gap list
  2. 02

    Design

    Design the unified analytics layer, the attribution model, and the alerting baseline.

    • Analytics architecture
    • Attribution model
    • Alert thresholds
  3. 03

    Engineer

    Instrument channels and stand up dashboards. Server-side tagging, consent mode, and reliable counters.

    • Instrumentation
    • Dashboards
    • Consent posture
  4. 04

    Deploy

    Run optimisation cycles by channel. Each test has a hypothesis, a metric, and a stop date.

    • Test cadence
    • Results log
    • Winners deployed
  5. 05

    Operate

    Steady-state monitoring, monthly attribution review, quarterly mix review.

    • Monitoring
    • Monthly attribution
    • Quarterly mix

03 / TOOLCHAIN

What we reach for on digital marketing engagements.

Tools are choices, not commitments — substitute per your environment. The grouping below is the shape of the stack, not a vendor list.

ANALYTICS

  • GA4
  • Mixpanel
  • Amplitude
  • PostHog

SEO

  • Ahrefs
  • Semrush
  • Google Search Console

SOCIAL LISTENING

  • Brandwatch
  • Sprout Social
  • Talkwalker

EMAIL & CRM

  • Customer.io
  • Iterable
  • HubSpot

REPORTING

  • Looker
  • Tableau
  • Whatagraph

Bring your digital marketing brief.A principal responds within one business day.

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