01 — FINANCIAL
Where the postmortem goes to a regulator.
Banks, markets, fintech, insurers. The sector where “move fast” meets capital adequacy — and every design decision has an audit waiting for it.
02 — HEALTH & PUBLIC
Systems people don’t get to opt out of.
Care, government, education. High stakes, hard compliance, and users who can’t walk away — so accessibility and privacy are table stakes, not features.
03 — COMMERCE
Where milliseconds are money.
Stores, marketplaces, brands, grocery. Conversion, inventory, and peak-day scale — the gap between a record quarter and a checkout that fell over.
04 — INDUSTRY
The physical world, instrumented.
Manufacturing, energy, logistics. Where OT meets IT, downtime is measured in dollars per minute, and security is a safety issue.
05 — COMMS & IT
The infrastructure behind everything.
Telecom, media, and the managed-IT backbone the rest of the economy quietly runs on.